17th March 2014

TOYAH WILLCOX and HELEN DAVID (English Eccentrics) discuss the ‘creative spark’ in an event for the inaugural SohoCreate festival

The first festival to focus on creativity across theatre, film, television, advertising, music, games, post production, SFX and fashion. With contributions from architects, designers, perfumiers and chocolate makers! Discussions, panels, plenaries, demonstrations, open house, parties, drinks and live performance. Join some of Britain’s greatest creative minds in discussions about their inspirations and craft.

The inspiration is the easy bit, turning it into something worth spending a chunk of our life working on is the challenge. How do we fan the creative flames to bring the tiny spark into a real idea that can build into a project of worth? How do we know which ideas will sustain and which do not have the legs to survive.

The risk of committing to a single idea above all others is huge, where does the bravery to make the choice come from? I can’t wait to hear Helen and Toyah talk about what they do when inspiration strikes.